How to Sell Jewellery in the UK

Selling jewellery can be a rewarding way to unlock value from your precious items, but it requires knowledge, preparation, and understanding of the market.

Whether you have vintage pieces, gold, diamonds, or demi-fine jewellery, knowing how to sell jewellery effectively in the UK will help you get the best price and avoid common pitfalls.

The UK Jewellery Market in 2025: Trends and Insights

The UK jewellery market is robust, with an estimated industry revenue of £8.1 billion in 2025 and steady growth projected over the next five years.

Despite economic challenges such as inflation and reduced disposable income, affluent buyers have sustained demand, while aspirational consumers increasingly seek affordable, quality options known as demi-fine jewellery, a middle ground between high-end and costume jewellery.

Key trends shaping the market include:

• Rise of Online Selling Platforms: More sellers and buyers are turning to online marketplaces and auction sites, making jewellery sales more accessible and competitive.
• Sustainability and Ethical Sourcing: UK consumers increasingly prefer lab-grown diamonds, recycled metals, and pre-owned jewellery, driven by financial incentives, environmental awareness and ethical concerns.
• Shift from High Street to Digital: Traditional jewellery stores are declining in number, with many businesses focusing on online sales and experiential retail in luxury hubs such as Brighton’s Laines or for the high-end experience, London’s Bond Street.
• Personalisation and Unique Pieces: Consumers value bespoke jewellery and personalised service, adding to the appeal of unique vintage and antique items.

Jewellery Valuation Services: Why They Matter

Before selling your jewellery, obtaining a professional valuation is crucial. Jewellery valuation services assess the quality, authenticity, and market value of your items, considering factors such as:

• Metal type and weight (gold, silver, platinum)
• Gemstone quality (cut, clarity, carat, colour)
• Brand and provenance
• Condition and craftsmanship

A certified valuation report not only helps you understand your jewellery’s worth but also builds trust with potential buyers, whether you sell through a dealer, auction house, or online platform.

Contact Liberty King, our FGA accredited jewellery specialist, and arrange a valuation today.

How to Sell Jewellery: Step-by-Step Guide for UK Consumers

1. Get Your Jewellery Professionally Valued

Seek reputable valuation services. Our Jewellery Department at Bellmans combines 65 years experience between our three specialists, including FGA Accredited Jewellery Specialists, Watch and Gemstone Specialists and Silver Specialists ensuring that your items are looked after from the first appraisal to the moment of sale and handover to their new owner. Our expertise covers all areas and examples of antique and contemporary jewellery and watches by makers such as Cartier, Van Cleef & Arpels, Chopard, Boucheron, Tiffany & Co and Elizabeth Gage, and watches by Rolex, Omega, Tag Heuer, Patek Phillipe, Jaeger-LeCoultre, Audemars Piguet and IWC Schaffhausen.

2. Research the Market and Selling Options

Consider where to sell your jewellery:

• Jewellery Shops and Dealers: Ideal for quick sales but may offer lower prices.
• Auction Houses: Best for rare, antique, or high-value pieces; fees and timelines vary.
• Online Marketplaces: Platforms like eBay, Etsy, or specialist sites offer wide reach but require careful listing and buyer vetting.
• Pawnshops: Quick cash but typically lower returns.

3. Prepare Your Jewellery for Sale

Clean your items professionally to enhance appeal. Gather any certificates, receipts, or original packaging to increase buyer confidence.

4. Set a Realistic Price

Use your valuation as a baseline. Factor in market demand, condition, and current gold or gemstone prices.

5. Negotiate and Close the Sale

Be prepared to negotiate. Verify buyer credibility, especially online, and use secure payment methods.

Tips to Maximise Your Jewellery Sale

• Stay Informed About Market Prices: Gold and diamond prices fluctuate; timing your sale can impact returns.
• Avoid High-Pressure Sales: Take your time to compare offers.
• Beware of Scams: Use trusted platforms and professionals.
• Consider Sustainability: Highlight ethical sourcing or recycled materials if applicable, as this can attract premium buyers

Common Pitfalls to Avoid When Selling Jewellery

• Selling without a valuation or with inaccurate pricing.
• Choosing the wrong sales channel for your jewellery type.
• Neglecting to clean or present your jewellery properly.
• Ignoring the importance of provenance and documentation.

Our Jewellery Department can assist at every step of the selling process, from valuation to final sale, ensuring that your item is placed in the appropriate sale, professionally photographed and catalogued. Each auction is marketed to our national and international audience, ensuring every opportunity to achieve the best possible price is not missed.

Selling jewellery in the UK today involves understanding a dynamic market influenced by economic conditions, sustainability trends, and evolving consumer preferences. By obtaining professional valuations, choosing the right selling platform, and preparing your items carefully, you can maximise your returns and enjoy a smooth selling experience.

Whether you’re selling a family heirloom, demi-fine jewellery, or luxury pieces, staying informed and strategic is key to success.